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Post by account_disabled on Jan 2, 2024 3:33:11 GMT
You must know that in addition to the previously mentioned Maslow's Pyramid of Needs psychologists Richard Ryan and Edward Deci also propose a psychological model that reflects human needs structured on levels Need to connect The need for ability The need for independence Assuming that given the fact that you are in a delicate situation your business does not offer products or services located in the lower area of Maslow's. Pyramid as is the case with businesses in the FMCG Pharma or Communication sectors I think this model is more effective in justifying the importance of the proposed strategic directions of Phone Number List brand management. Let's detail each of them starting with Humanizing the brand You have probably heard about the humanization of the brand before but now it has become imperative to focus attention on this direction. In other words Set a mission values to follow and a clear vision Communicate naturally Be honest Strengthen your presence on social networks Be transparent and show that behind the brand there are people with common needs and aspirations with those you address The need you fulfill by following this strategic direction of brand management the need to connect Optimism During socioeconomic crises people face material and emotional problems.
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